Aug 2023 - Present

Independent Growth Advisory

Growth Advisor on Business Development and Partnerships, coaching leaders, and removing barriers to growth.

Sept 2023 - August 2024

No Fixed Address Health ( NFA Health Inc)

EVP, Chief Growth Officer - Contract

Focused on quickly expanding market presence, revenue, and customer base.

No Fixed Address (NFA) Health is a fully independent, owner-operated creative healthcare agency. NFA Health lives at the intersection of the healthcare provider, the patient, and the consumer. 

• Advised and participated on agency of record and preferred partner pursuits for pharma companies in specialty categories: oncology, women's health, CNS diseases, immunosuppressive therapies, respiratory therapies.
• Facilitated introductions to marketing, digital, and technology leaders in both newly commercializing and established pharma.
• Introduced the agency to a US ecosystem of partners, associations, industry consultants, mar-tech, data, and analytics companies to raise awareness.
• Developed and contributed to thought leadership articles, revamped pitch decks, sharpened value proposition, and streamlined outbound business development.
• Upgraded CRM by improving intelligence, adding data, and enriching profiles to enhance business processes.

Pulse Health 

January 2024 - Present 

Strategic Advisor

• Adhoc Advisor on agency partnerships and engagement

Klick Health 14 years

Oct 2009 - Sept 2023

Senior Vice President, Growth Alliances & Partnerships 

+/- 200 staff when I started (2009); approximately 2,000 staff today ( Sept, 2023)

• I helped create this role to deepen our working relationship with consulting, data and mar-tech partners and to drive agency business through alliances and partnerships.
• Played a key role in expanding the company's network of relationships and creating opportunities for revenue generation and market expansion through strategic partnerships and alliances.
• Developed and executed a strategic plan for forming and managing partnerships and alliances that align with the company's growth goals and objectives.
• Established and nurtured relationships with key external partners, including other businesses, organizations, vendors, and industry associations, to create mutually beneficial alliances.
• Identified and evaluated partnership opportunities to drive business growth, revenue, and market expansion.
• Growth team representative in Partner Agreement negotiations and contract discussions with potential partners, ensuring that agreements were favourable and aligned with business objectives.
• Collaborated with cross-functional teams within the organization, such as marketing, Technology, and contracts specialists, to ensure that partnerships were integrated effectively into the company's operations.
• Continuously assessed and monitored the performance of partnerships and alliances, measuring their impact on business growth and KPIs.
• Identify and mitigate risks associated with partnerships and alliances, ensuring that the company's interests are protected.
• Stay updated on industry trends and market developments, and use this knowledge to identify innovative partnership opportunities that can give the company a competitive edge.
• Led working team responsible for partnership and alliance activities, providing guidance, setting goals, and ensuring effective execution.
• Kept key stakeholders, including the executive team, informed about the progress and outcomes of partnerships through regular reporting and presentations.
• Gathered insights from partners and alliances to enhance the company's understanding of customer needs and market dynamics.
• Focused on building and maintaining long-term, sustainable partnerships that provide ongoing value to the organization.

Vice President, Business Development 

• Drove new business growth and acquired AOR and DAOR clients.
• Built and maintained strong relationships with clients, understanding their needs and identifying opportunities for collaboration. 
• Developed a clear and effective business development strategy that aligns with the agency's goals and the evolving healthcare landscape.
• Preparing 
• and presenting proposals and pitches to potential clients. These proposals showcased the agency's capabilities, expertise, and tailored solutions to meet the specific needs of healthcare clients.
• Identified new markets, services, or niches within the healthcare sector for potential growth. 
• Collaborated with the marketing team on events, tradeshows, and special events

Sapient Corporation 4 years

Director, Business Development

US Midwest & Canada 

• Played a role in expanding the company's reach, diversifying revenue streams, and creating opportunities for growth in both existing and new markets.
• Developed and executed a business development strategy aligned with the company's growth objectives.
• Market and Business Analysis to identify trends, opportunities, and potential clients in various regions.
• Led efforts to identify, acquire, and build relationships with new clients in the US and Canada.
• Explored and negotiated partnerships, alliances, and collaborations with other companies to enhance the company's offerings or market reach.
• Drove sales and revenue growth by identifying and pursuing new business opportunities, including upselling to existing clients.
• Developed strategies for entering new markets and expanding the company's footprint
• Managed and led a pursuit team of business development professionals, setting goals and providing 
• Oversaw the negotiation and finalization of contracts and agreements with clients and partners.
• Maintained and nurtured relationships with clients, ensuring their needs are met and that the company continues to provide value.
• Managed the budget for business development activities, ensuring efficient allocation of resources to achieve growth targets.
• Identified and mitigated risks associated with business development, including market-specific challenges, regulatory issues, and economic fluctuations.
• Stayed updated on emerging technologies and trends that can enhance the company's capabilities and market competitiveness.
• Gathered insights from clients, partners, and market research to adapt strategies and offerings to changing market demands.
• Monitored competitors in the industry to identify potential threats and opportunities for differentiation.

Publicis Canada 2 Years

VP, Online Strategy

I was an online strategy leader at the agency‘s interactive division in Toronto, responsible for integrating interactive marketing innovation across accounts. Additionally, I managed a team overseeing a growing client portfolio, mainly utilizing contract production resources.

Organic, New York 2 Years

Director, Global Business Development

Business Development lead responsible for the end-to-end sales cycle. Led co-selling and integration with Omnicom’s DAS Agencies as the point on new business pursuits within media, publishing, and telco. 

VP, Sales & Marketing

Member of the executive team. An equity partner in the company. Led sales, project management, and marketing as an early employee focused on fs, media, broadcast, and telco industry. The company was acquired by Onx, a publicly traded IT services company, in 2005.

CG Management  3 Months

Boutique Public Affairs Consultancy

Role: Summer Research and Administration Internship  

Projects: Provincial Casino (OLGC, Windsor) RFP for US Gaming Co; National Policy Research for US-based CEO of Canadian Public Company, Supporting Senior Consultants.

Retail Sales and Customer Experience 6 years

Micro-Boutique ( Corporate Sales), Sporting Life ( sales associate) Ports International (Menswear sales associate); Second Cup Coffee  Co, ( Barista/Assistant Mgr).