Aug 2023 – Present
Growth Advisor
Driving growth by advising on business development, fostering partnerships, and empowering leaders to navigate challenges.

Sept 2023 – Aug 2024
EVP, Chief Growth Officer (Contract)
Led initiatives to rapidly expand market presence, revenue, and customer base.

NFA Health is a fully independent, owner-operated creative healthcare agency operating at the intersection of healthcare providers, patients, and consumers. 

Key contributions:

• Advised on and participated in agency-of-record and preferred partner pursuits for pharma companies in specialty categories, including oncology, women’s health, CNS diseases, immunosuppressive, and respiratory therapies.
• Facilitated introductions to marketing, digital, and technology leaders in newly commercializing and established pharma.
• Introduced the agency to a US ecosystem of partners, associations, industry consultants, and martech, data, and analytics companies to raise awareness.
• Developed and contributed to thought leadership articles, revamped pitch decks, sharpened the value proposition, and streamlined outbound business development.
• Upgraded the CRM system by enhancing intelligence, adding data, and enriching profiles to optimize business processes.

Jan 2024 – Present
Strategic Advisor
Ad-hoc advisor on agency partnerships and engagement.

Oct 2009 – Sept 2023 (14 years)

Senior Vice President, Growth Alliances & Partnerships
When I joined Klick, the company had approximately 200 employees. By the time I left in 2023, it had grown to approximately 2,000. I helped shape this role to strengthen relationships with consulting, data, and martech partners, driving increased agency consideration through global alliances and partnerships.

• Spearheaded strategic partnerships and alliances to generate revenue and expand market reach.
• Developed and executed a comprehensive partnership strategy aligned with company growth objectives.
• Established and nurtured relationships with key partners, including businesses, industry organizations, vendors, and associations.
• Led partner agreement negotiations, ensuring alignment with business goals.
• Collaborated cross-functionally with marketing, technology, and contract teams to integrate partnerships seamlessly into operations.
• Continuously assessed partnership performance, measured impact on growth and KPIs, and identified new opportunities.
• Led a working team responsible for partnerships and alliances, setting goals and ensuring execution.
• Provided insights from partnerships to enhance customer understanding and market positioning.

Vice President, Business Development

• Drove new business growth and secured agency-of-record (AOR) and Digital AOR clients.
• Built and maintained strong client relationships, identifying opportunities for collaboration.
• Developed business development sales strategy aligned with agency goals and the evolving healthcare landscape.
• Led proposal and pitch development, showcasing the agency’s expertise and tailored solutions.
• Identified new markets, services, and niches within healthcare for expansion.
• Partnered with the marketing team on events, tradeshows, and industry engagements.

4 years
Director, Business Development (US Midwest & Canada)

• Expanded market reach, diversified revenue streams, and identified growth opportunities in existing and new markets.
• Developed and executed a business development strategy aligned with company growth objectives.
• Conducted market and business analysis to identify trends, opportunities, and potential clients.
• Led client acquisition efforts and built relationships in the US and Canada.
• Explored and negotiated strategic partnerships and collaborations to enhance offerings and expand market presence.
• Drove sales and revenue growth through new business pursuits and upselling existing clients.
• Managed a pursuit team, setting goals and leading execution.
• Oversaw contract negotiations with clients and partners.
• Monitored competitors and industry trends to identify opportunities and threats.

2 years
VP, Online Strategy

• Led the interactive marketing, and online strategy in Toronto delivering digital channel innovation across accounts in telco, auto, and CPG.
• Managed a team overseeing a growing client portfolio, utilizing contract production resources.

2 years
Director, Global Business Development

• Led end-to-end sales cycle and new business development.
• Managed co-selling and integration with Omnicom’s DAS Agencies, driving business pursuits in media, publishing, and telecom.

8 years
VP, Sales & Marketing

• Founding team member and equity partner.
• Led sales, project management, and marketing, focusing on financial services, media, broadcast, and telecom.
• Played a key role in the company's acquisition by Onx, a publicly traded IT services company, in 2005.

3 months
Summer Research & Coordination Intern

• Contributed to provincial casino (OLGC, Windsor) RFP for a US gaming company.
• Conducted national policy research for a US-based CEO of a Canadian public company.
• Assisted senior consultants with project support

6 years

• Micro-Boutique (Corporate Sales)
• Sporting Life (Sales Associate)
• Ports International (Menswear Sales Associate)
• Second Cup Coffee Co. (Barista/Assistant Manager)